Chapter 10: Responsive Video
When you want to inform, entertain, and give a broad overview with a semi-captive audience, using a video is a great way to communicate your message. If you can get your video to be shared socially or "go viral," then you can be sure you’re on the right track and your campaign will definitely see the boost.
How you handle the playback of your video, however, can either be something that keeps people coming back or something that breaks your campaign apart. In this chapter, you learn about video as a medium and how to make sure that it plays back on as many devices as possible.